Paddle Me is a lifestyle-driven pickleball brand created for Gen Z and millennial audiences, launching with both paddles and apparel. Partnering directly with the founder, Digital Titan handled creative development from scripting and concepting through to production, delivering an upbeat and flashy promotional video to introduce the brand.

The shoot blended high-energy visuals with a practical VFX sequence that became the highlight of the campaign. To achieve the seamless match cut of a player swinging while multiple paddles flicked through their hand, we engineered a custom rig to replicate the same motion across takes — allowing for a smooth and impactful edit.

In addition to the hero video, we produced product photography, short-form social cuts, and a suite of content that transformed a single shoot into a full-scale media launch. The result positioned Paddle Me as a bold new entrant in the fast-growing pickleball space.